Build and Launch a Thriving Digital Course Business Without Hiring a Team, Constant Overwhelm, or “What the Heck Do I Do Next?” Syndrome

Digital Course Academy is the most comprehensive program for creating, launching, and selling your digital course in 2019 and beyond.

After seven courses, 42,000 students, and $8.7 million dollars in revenue, this brand new, fresh-for-2019 masterclass is a culmination of EVERYTHING Amy has learned.

It is the only implementation program of its kind that not only shows you exactly how to create and deliver your online course like a pro -- but how to get it into the hands of dozens or even hundreds of customers every month.

Here's What You'll Learn When You Join Digital Course Academy...

How To Plan Your Launch

We’re gonna start with the end in mind. Before you invest any time and energy creating your course you’re going to learn all about what makes a course sell (and what makes a course flop).

You’re also going to get the inside scoop as to why LIVE webinars are still the best way to sell your digital course, and why rushing to automate or “evergreen”, while tempting, is a huge mistake when just starting out. (Hint: You’ll leave TONS of money on the table if you rush it!)

Finally, you’ll map out and schedule your entire course launch strategy (it’s simpler than you think!) so that you have a crystal clear picture of what you’ll be working towards throughout the rest of the program.

How To Validate Your Course Idea

Nothing is scarier than investing time, energy, and money into your course, only to find out after the fact that nobody is willing to pay for it.

Yet this is the nightmare that most course creators find themselves in.

It’s not that they don’t want to validate their course idea. They’re just overwhelmed by the process and have no clue how to go about it.

So they just “create and pray”, hoping that they’ll be the exception to the rule. Fortunately, there’s a better way. And in Module 2, I’ll show you how to validate like a pro in a fraction of the time.

You’ll also get crystal clear on your ideal customer avatar so that by the end of this module, you’ll have complete clarity on who you serve, what they need, and what they’ll be excited to invest in. Meaning, you’ll be armed with total confidence and excitement to start creating your course.

How To Outline Your Course

Perfectionists rejoice!

Raise your hand if you have this problem: You want to make sure that you literally get all your ideas out of your head, but quickly find that the process spirals into an uncontrollable, overwhelming mess.

Yep. Totally get it.

As an expert and course creator, you want to feel fully expressed in what you’re sharing, but you also want to make sure that things stay organized and actionable.

That’s why in Module 3, you’ll get access to the exact outlining process I’ve used to create every single one of my blockbuster, 7-figure programs without feeling overwhelmed or getting lost in the weeds.

How To Record Your Course Content

Congrats! Now that you’ve validated your course idea, mapped out your promotional plan, and outlined your lessons, it’s time to hit “record”!

For some, this is the most exciting part of the process. For others, it’s the most terrifying.

Wherever you land on the spectrum, this Module will break down the recording phase into a simple, fun, and excuse-free process that guarantees you get your course expertly recorded in a matter of a week instead of months.

How To Create Your Profitable Webinar Presentation

Now that your course is created, it’s time to develop the sales assets that will get it in the hands of hundreds or even thousands of customers every year.

Here, you’ll set your course revenue goals, and develop a high-converting webinar presentation and sales page that serves as the backbone of your course marketing for months and years to come.

Even if you’ve never delivered a webinar or written a sales page in your life, this module will break them down into simple, easy-to-execute steps that will finally make you feel confident about selling to a large, global audience at scale!

How To Fill Up Your Webinar

You can have the most killer webinar presentation in the world, but if you can’t fill the seats it’s all for nothing.

In the juiciest module of this program, you’ll learn how to leverage a perfect mix of email marketing, Instagram Stories, and Facebook advertising to GUARANTEE you present to a packed room full of perfect prospects every time.

Whether you already have a strong email list or are just starting out, these strategies will make sure you never awkwardly present to an empty room or the dreaded “pity show ups” from friends and family.

How To Increase Webinar Sales

This is where you graduate from “that’s nice” results to “let’s clink wine in Paris this weekend to celebrate” results.

Nearly 50% of your sales will come in the “follow up”, yet this is where most course marketers take their foot of the gas prematurely.

It’s tempting to close up shop and count your sales once your webinar is done. But without implementing the follow up strategies in Module 7, you’ll be leaving a good chunk of your potential profits on the table.

Creating a post-webinar email funnel can be DAUNTING if you’re not a natural copywriter.

But by using the templates and swipe files waiting for you inside this module, you’ll eliminate the guesswork and get your “24/7 salesmen” up and running, enrolling students in record time.

Live Webinar Success Secrets

If there’s one skill that can serve you for years to come, it’s delivering live webinars like a pro. Ironically, this is where most course marketers lack confidence, and give up too soon.

I totally get it. I used to be terrified of delivering live webinars -- and resisted doing anything that felt cheesy, artificial, or flatout awkward.

But getting comfortable delivering your live webinars is so...sooo...sooooo important to your success.

That’s why In Module 8, I’ll give you the ultimate shortcut to developing this skill, and making sure that you get EXCITED everytime you hit “start webinar”.

I promise you that as long as you’re committed to developing this critical skill, I’ll arm you with the techniques and strategies needed to deliver like a pro, and gradually build up your live conversion rates to industry-leading levels.