What's to Come
Product Marketing
We are looking to begin publishing new resources for the org regularly. Specifically, we will begin sharing a weekly competitive intelligence report (starting week after Thanksgiving). We’ll use this as an opportunity to roll up the latest product and feature launches from our competitors, as well as any notable brand efforts (positioning and channel execution highlights), and pricing changes.
Also, beyond the initial launches, we will continue driving adoption for our Cambria features, while supporting launches for Newport + additional cycles to come.
Growth
In growth, we’re excited about streamlining our campaigns. From December, we’ll be building campaigns for marketing with growth as the throughline for all of marketing so that we can align our messaging as we produce various creative assets to go to market. As an example, the new extended challenge that replaces the 28-Day Challenge showcase how all our marketing efforts will leverage consistent messaging to align our communications and assets.
On the data side, we’ll be onboarding Rockerbox as an attribution tool. By working with their analytics models, we can better understand the prospective users journey (from initial ad impression, to research / consideration, through purchase) so that we can better understand return on invested ad dollars and efforts.
Brand
Brand is working on a new initiative for Kajabi—a podcast! We are still in the discovery phase of this initiative, but we are excited to expand our content and have a platform to share more about Kajabi, entrepreneurship, Hero stories, and more. This project will tentatively launch in early 2021.
Brand Experience
Brand Experience is super excited for 2021! We have officially taken ownership of the Official Kajabi User Group in Facebook and are actively hiring a Sr Community Manager to implement a thoughtful strategy. Our hope for 2021 is that our community will be more engaged than ever, so that we can continue to provide a world class Brand Experience through things like events (virtual and -fingers crossed- in person!), experiential programs like the Hero and Partner Programs, and online forums like the group.
Creative
In 2021 the volume and velocity is only increasing for Creative. As such, we are introducing a number of new roles to the team and we will be working to introduce and update processes that keep everyone on the same page as teams and expectations continue to scale - particularly around our growth initiatives.
There has been a significant evolution of Kajabi’s branding this year so the team is working on updating our Brand Guidelines to ensure they are reflecting all of the changes and the resource is as comprehensive and useful as possible. We will also be implementing a Digital Asset Management system to make our original assets easier to find and manage for both internal and external teams.
