What Is A Pipeline?

A "Pipeline" is basically an essentially an automated marketing sequence, or steps, that your customer is sent through. You may know this strategy referred to as a "funnel" - but here they are Pipelines.

So for example, let's look at the steps you will be creating for your Opt-in Pipeline.

Step 1: Your customer will arrive on an Opt-in Page where they can enter their name and email in exchange for your free giveaway.

Step 2: After signing up, they will automatically arrive on a Thank You Page, where they can download the giveaway they signed up for.  

To create a funnel in the past, you would have had to create both pages, add forms, wire them together, and a host of other headache-inducing stuff. Now you can just use Pipelines to build your entire marketing automation process all in one place, with only a few clicks!

How To Build Your First Pipeline

Building your first pipeline is very easy. Here's what you need to do:

1. Go to your Dashboard Page and click on the word "Pipelines" on the left column.

2. Select the type of Pipeline you wish to create. For this step you will select the "Free Report" Pipeline.

3. Once the pipeline is generated simply click on the different pages and add in your information.

Please watch the training video above for a step-by-step training. 

How To Direct Traffic To Your Pipeline

Traffic is one of those things that everyone is competing for - all the time. And between Google, YouTube, Facebook, and hundreds of other social media outlets...there are endless options you can tap into to drive traffic to your Pipelines.

However, we believe it's better to start off with one strategy, dial it in, and then add another one. So to start off we simply recommend the following when you are starting out:

1. Create a Facebook Page in your Niche.

2. Build an audience through free content (Facebook Live, Post, etc.).

3. Drive your audience back to your pipeline with links on your content.

Make sure to watch the video above that walks you through these steps.

Next Step

When you feel comfortable about your Opt-in Pipeline and you you're starting to send traffic to it, mark this lesson as complete to move onto the next step.